SCHUH

LOVE YOURS

A kiss is just a kiss - this generation doesn’t need signposting.

Schuh wanted to reclaim its 90s kudos for individuality, creativity, and progressiveness with a national summer campaign. So we stripped away the rainbow flags and virtue signalling, leaning instead into a creative fluidity that never needs to explain itself.

Inspired by 90s iconography - when style was your calling card and who you loved never needed justification.