SAMSUNG
TELL ME YOU’RE AWESOME
An example of taking existing creative and elevating it, acting as the bridge between production and platform.
No one wants to be served a brand-led TikTok ad. The idea had potential, but needed shaping. I cast the right director, Josh Cohen, and worked closely to evolve the bones of the concept into something adjacent to the platform - native in tone, but elevated in execution.
It lived in the world of TikTok but carried the hyperreal, premium quality of Samsung’s new handset.