NEW BALANCE

PITCH CONTROL

The challenge was set. Big Zuu had one hour to lay down a track.

To launch the limited-edition Pitch Control Tekela boot -  made for the creative midfielder - we teamed Zuu with a crew of collaborators and put him into full creative flow. Just like on the pitch; Control the tempo. Set the tone. Create under pressure.

The campaign dropped on GRM Daily’s Verses and was picked up by SoccerBible, landing in both music and football spaces.

Fast tempo. Limited time. Full control.