LONGMORN

SAVOUR EACH JOURNEY 

Pernod Ricard wanted to take their luxury small-batch whisky beyond the exclusive distilleries of Speyside. With over 130 years of heritage, the campaign took a fashion-led approach - avoiding every tired whisky trope to reframe Longmorn as a modern icon.

It was about hacking the messaging and showing that Longmorn has always been a luxury icon of Speyside.