canterburY

FAST IS OUT THERE

Canterbury Rugby’s new speed boot was lighter, faster, and ahead of the game - so it was given the full Area 51 treatment.

It kicked off with ‘social theatre’ on creator channels, complete with sci-fi flourishes: crop circles, unexplained boot drops in random fields. Big names joined the story, including England winger Adam Radwan and Ireland back-row Maeve Óg O'Leary.

The full spot dropped with Mack Hansen and Ellie Kildunne front and centre in a cinematic campaign - proving that speed really is out there.

We wrapped it up with sneaker creator Shoes by Stella designing an Area 51-inspired pack for fans to win.